LivQuik
Logo, brand guidelines, business stationery, and website design for LivQuik.
- Identity design
- Brand guidelines
- Business stationery
- Digital design
A recognisable identity, from a single Q to a digital experience.
- Type
- Professional work · at Idiom
- Design contribution
- Vasav
- Scope
- Logo · Guidelines · Business set · Website design
- Studio
- Idiom Design and Consulting
Begin with a useful symbol
The identity combines the letter Q with an upward, forward-moving form. Early sketches test how those two ideas can occupy one shape; the concept diagram makes the relationship explicit. The resulting symbol can work inside the wordmark or on its own when space is limited.
Finding the right energy
Colour variants explore several directions before the purple, pink and warm-gradient system is established. The palette gives the identity energy, while the type system keeps business and digital communication clear. Showing the alternatives alongside the developed language makes the design decisions visible.
Make consistency easy to repeat
The guidelines turn a logo into a system other people can apply. Clear space protects the mark; monochrome versions handle restricted reproduction; minimum-size examples preserve legibility. Correct and incorrect applications show where the identity can flex and where its structure needs to remain intact.
Small details, one family
The outline icons give services and use cases a shared visual vocabulary. Their consistent weight and simplified forms keep them readable at small sizes. An everyday brand application shows the wordmark at a different scale, extending the same identity beyond a guideline page.
An identity for everyday exchanges
The business set carries the identity into correspondence and face-to-face introductions. Letterheads and envelopes use generous white space with a gradient edge; business cards balance the full wordmark with the standalone Q. ID-card studies extend the same hierarchy and colour system to staff identification. The two stationery colourways show how the system adapts while remaining recognisable.
From identity to interface
Website studies apply the brand through open space, clear headings and controlled colour. The earlier website mockup uses a standalone symbol direction; the careers layout shows the developed wordmark. These are separate stages of the design process, with placeholder copy retained in the layout study.
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